DiveDay is new.
There is no install base to point at and no wall of logos to borrow credibility from. That is exactly why the demo is a real working shop and the export button works on your first day.
Who we are
Built by divers, for divers.
DiveDay isn't a side product inside a bigger company, or a roadmap set by a committee that's never seen a boat. It's built by a small team of divers, with one founder accountable for every call it makes.
From the founder
Why this exists.
A dive shop owner walked me through an ordinary day: a whiteboard for tomorrow's boat, a clipboard for the manifest, a spreadsheet someone updates by hand, and a couple of apps that don't talk to each other. He was paying for all of it twice — once for the software, again in the hours it pulled away from his divers. None of that was on him or his crew; they run a tight operation. The tools just never showed up for this industry.
That's the pattern once you look for it: an entire industry running on software nobody actually built for it. What exists is dated at best and hostile at worst — built for a back office, not a wet dock. So shops keep the whiteboard and the clipboard, because paper never crashes, never logs you out, and never makes you tap through five screens with wet hands.
DiveDay exists to close that gap: software fast enough, clear enough, and forgiving enough that a crew reaches for it without being told to — built by watching how a boat day actually runs, not around a spec written far from the water. If your team wouldn't open it on a busy morning, it hasn't done its job.
How it's run
You can reach the founder.
Write in about a bad morning at the counter and you reach the founder — not a queue, not a ticket number, not a form that asks you to attach a screenshot before anyone reads it. The person who answers is the person who can fix it.
The pricing works the same way: one flat number, no seats to count, no tier that hides the feature you actually need. Nobody here is compensated for selling you more, so the pricing page has nothing to hide behind.
Plainly
What we're not going to pretend.
You are going to find these out anyway. Better here, before you've moved a season of bookings.
It doesn't do everything.
No retail register, no agency sync, no gear inventory. Those are real jobs done by other software, and pretending otherwise would only waste a season of yours.
It's still moving.
Early access means the shops that join first steer what gets built next, not a roadmap set months in advance in a room far from the water. That's the trade: a product that bends toward your season, and one that is still changing while you use it.
Safe to leave
Who you're actually buying from.
Trusting a small vendor with the records that get your divers on a boat is a real decision, so here are the parts of it worth knowing before you make it — including the one that matters most, which is how you'd walk away.
No export fee, no support ticket, no minimum stay, and the same download works on the first day of a trial. Coming the other way, a person will sit with your old export or spreadsheet and bring your divers across with you.
How switching works, both directions →- Who builds it
- Aaron Buxbaum, founder — a software engineer (Google Maps, a biotech company through its IPO, self-driving cars) and an obsessive diver. The person accountable for every call DiveDay makes.
- Where your records live
- On servers in the United States, and in a download you can take at any time.
- What you're committing to
- Month to month, per location, cancel whenever. No setup fee, no contract to get out of.
- Who answers you
- The founder, directly. Founding shops get that in writing on the pricing page.
The honest way to judge all of this is to go use it.
No call, no form first. Walk a full sample shop as the owner, the captain, or a diver, and decide whether it feels like something your crew would open on a busy morning.